Tired of chasing visibility?
Become the authority premium clients can’t ignore.

A 6-month Brand Positioning mentorship for coaches, consultants & service providers who are excellent at what they do, but feel unseen, undervalued, and indistinct.

BEGIN YOUR PREMIUM POSITIONING JOURNEY

You’re brilliant at what you do, but your brand hides your true value.

Premium clients can’t choose you if they can’t see you.

Even though you are excellent at what you do, you may feel:

  • Undervalued, charging less than your expertise deserves.

  • Blending in, sounding and looking the same as competitors.

  • Visible but overlooked, showing up online without recognition or premium clients.

  • Scattered, unsure how to communicate your true value with clarity.

You are not alone. Most ambitious entrepreneurs face these barriers before stepping into premium positioning.

STEP INTO PREMIUM POSITIONING

I’m not just building brands, I’m reshaping how branding is done.

No more formulas, no more visibility hacks, a new standard where essence and strategy come before performance.

I’m Carol Gaffney

Building Premium Brands From Within.

I am a Brand Positioning Strategist and Mentor, trusted by leaders, consultants, and service providers across Ireland and Europe. For more than a decade, I’ve shaped both corporate and personal brands, from employer brand campaigns for PHX Ireland and United Drug to premium transformations for visionary entrepreneurs.

I combine psychology, storytelling, and strategy together, creating brands that feel authentic, magnetic, and impossible to copy.

Clients call my process a turning point: moving from scattered to strategic, from overlooked to respected, from hiding behind their work to showing up with confidence and freedom.

And it’s the difference between being seen as just another option and being recognized as the authority in your field.

I know what it’s like to feel overshadowed by trends, to struggle to articulate what sets you apart, and to constantly compete on price. Over the past decade I’ve helped people just like you unlock premium positioning that can’t be copied.

Because when essence meets strategy, premium positioning becomes inevitable.

APPLY FOR BRANDED FROM WITHIN™

Say hello to Branded From Within™ – the path to becoming magnetic to premium clients.

A guided six-stage brand positioning journey built for ambitious leaders who refuse to settle for surface-level branding. This is where essence and strategy come together, so your brand reflects your true value, and premium clients see you as the authority you are.

The Group Program that turns your uniqueness into your premium edge.

Inside this journey you will:

  1. Awakening – uncover mindset, archetypes, and essence.

  2. Compass – map mission, vision, values, and aligned offers.

  3. Signature – design your unique brand identity and image.

  4. Influence – step into storytelling and authority.

  5. Attraction – magnetize clients with positioning that converts.

  6. Legacy – integrate everything into a brand presence that endures.

I’M READY TO APPLY

This isn’t about building a brand that boxes you in.

It’s about creating freedom, to work with clients you love, on your terms, with a presence that feels authentic and uncopyable.

Essence + Strategy = Premium Positioning.

What’s Included

Inside Branded From Within™ you don’t just get content, you get a full framework, support, and tools designed for transformation:

  • 12 Modules, 6 Stages
    Your brand journey mapped step by step, from Awakening to Legacy.

  • Private Mentoring Calls
    Three 1:1 sessions with me to cut through blocks and align your strategy fast.

  • Group Mentorship
    Live sessions where you’ll be coached, challenged, and supported alongside other ambitious leaders.

  • Brand Positioning Guide
    A personalised Notion + Canva system to keep your brand aligned and consistent long after the program.

  • Premium Toolkit
    LinkedIn swipe files, styling and colour analysis guides, and photoshoot direction, everything connected to your unique archetype.

  • Community & Accountability
    You won’t do this alone. You’ll move forward with peers who get it, and with my eyes on your progress.

START YOUR APPLICATION

By the end of the program, you’ll have:

  • Relief – no more chasing tactics that don’t fit.

  • Confidence – clarity in who you are and how you show up.

  • Recognition – your brand speaks before you do.

  • Freedom – premium clients come to you, naturally.

Why This Program Is Different

Unlike other programs that give formulas or templates, Branded From Within™ prepares your brand to be:

  • Essence-led – built from within, not copied from trends.

  • Strategy-driven – structured offers, intentional imagery, and positioning.

  • Uncopyable – your presence becomes magnetic, timeless, and premium.

SECURE YOUR SPOT

Who Branded From Within™ Is For

✔ You’re an established coach, consultant, or service-based leader delivering excellence but still under-recognized for the depth of your work.


✔ You’re done with hacks and quick fixes and want clarity, structure, and a premium brand strategy that lasts.


✔ You’re stepping into a new chapter and want a brand presence that is magnetic, respected, and impossible to ignore.


✔ You’re committed to the process, willing to reflect, and ready to invest at a high-ticket level for long-term positioning.


✔ You value a no-nonsense, assertive approach and are prepared to do what it takes to achieve real transformation.

YES, I’M READY TO APPLY

Who Branded From Within™ Is Not For

✖ You’re just starting out and still testing your idea.


✖ You want shortcuts, hacks, or someone to do the work for you.


✖ You resist structure, accountability, and self-reflection.


✖ You focus only on cost instead of long-term premium growth.


✖ You expect results without showing up and doing the work.


✖ You’re too sensitive for direct, no-nonsense, and assertive guidance.

BE CONSIDERED FOR BRANDED FROM WITHIN™

Ready to step into your premium positioning?